Levi’s, Integrated Campaign

Creative direction for Levi’s brand collaboration with global music platform COLORSxSTUDIOS, promoting the grand opening of Levi’s new flagship store in Paris. Featuring French rapper Jewel Usain, the campaign unfolded across a limited-edition product capsule, video content, digital activations, a broadsheet publication, out-of-home advertising, custom merchandise, and the curation of the launch event on the Champs-Élysées.