Change the Lens, Brand Identity

Brand identity and campaign visuals for Change the Lens, a non-profit founded by 100 internationally recognized filmmakers. Approximately 15% of the population in leading global film hubs is Black. Change the Lens is a pledge to ensure that the representation of Black filmmakers within the commercial and music-video film industry reflects this demographic. The logo draws inspiration from protest signs of the 1968 Memphis Sanitation Workers’ Strike.