Cadillac, Brand Book

Editorial design for Cadillac, signaling the brand’s return to its roots as a true American luxury icon. Developed at FutureBrand New York in close collaboration with the Cadillac design team in Detroit, the book marked the first step in a larger rebrand. It served as a foundational piece that helped articulate the company’s evolved strategy and inspired ambassadors to embody what Cadillac stands for.